Services
Built for artists.
Promotion, distribution and growth for Punjabi artists, their managers and their labels, in Punjab and across the diaspora. Every service is planned around the release date and reported with sources.
Four steps to real impact.
Every campaign runs through the same four steps, planned back from the release date and reported with sources.
- 01
Promote
We plan the release, pitch to editors and curators, and run the campaign that gets it heard.
- 02
Distribute
Every major store, with the metadata, artwork and rights right before release day.
- 03
Connect
Creators use the sound in the first week, briefed in waves on one sound page.
- 04
Grow
After release week we keep the song climbing and turn listeners into followers.
Our services
Everything your release needs.
From the editorial pitch to the years after release week, each service can run on its own or as part of the whole campaign.
01
Music Promotion
Playlist pitching, creator seeding and paid support, planned around the release date.
- Release timeline
- Spotify editorial pitch
- Independent curator pitching
- Creator seeding plan
02
Music Distribution
One delivery to every store, with metadata, artwork and rights checked before anything goes live.
- Store delivery
- Metadata, ISRC and UPC
- Pre-save link
- Content ID and the Art Track
03
Reels & Influencer Seeding
Creators use your sound in the first week, so the hook travels before the video does.
- Creator shortlist
- Briefing and booking
- Wave scheduling
- Sound page management
04
YouTube Growth
Premieres, Shorts and search that keep views climbing after release week.
- Channel audit
- Premiere setup
- Shorts programme
- Search optimisation
05
Audience Growth
Instagram and Spotify work between releases, so each song starts from a bigger base.
- Instagram growth plan
- Spotify profile management
- Content calendar
- Ad management
Ways to start
Start with one release. Start with distribution only. Or bring us the whole campaign. Tell us which in the brief.
We also promote music academies, events and brands that speak to Punjabi audiences.
What we won't do
No bot views, streams or followers.
They get songs removed and channels struck, and they make your real numbers impossible to read.
No guaranteed playlist placement.
Nobody can promise an editor's choice. We pitch well and early, and report what happened.
No unlabelled paid numbers.
When we run paid ads, the report says which numbers were paid.
No anonymous creators.
Every creator is named in the plan before anyone is booked.